Case Study: Achieving Visibility in Google AI Overview, ChatGPT, Grok, and Traditional SERPs with Strategic Personal SEO
How I Achieved Visibility in AI Overview, ChatGPT, Grok & Google SERP
In a digital world where SEO competition is fierce and AI-driven search platforms are transforming how people discover content, standing out is more critical than ever. This case study shares the remarkable journey of Harshit Kumar — a seasoned SEO specialist — who elevated his personal brand website KumarHarshit.in to appear not only in traditional Google SERPs but also across ChatGPT, Google AI Overview, and X Grok. All of this was achieved within few days of strategic work, showcasing the power of modern SEO when done right.
Challenges Faced Before April 2024, despite a strong foundation in SEO, the personal brand site was:
- Receiving low visibility in AI-driven search systems (ChatGPT, AI Overview, Grok)
- Getting only 1566 impressions and 23 clicks in Google Search Console (GSC) for April 2024
- Lacking targeted visibility for personal branding queries like “Who is Harshit Kumar SEO”
SEO Strategy Breakdown Harshit Kumar implemented a powerful combination of modern SEO techniques starting from 23rd April 2024. Here’s what contributed to the transformation:
1. Content Optimization & Updates
- Updated homepage and about page content to highlight personal brand, achievements, and niche expertise
- Created 100+ blog posts around SEO trends, tools, and techniques
- Focused heavily on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
- Integrated personalized CTAs and brand voice
- Included optimized meta titles and descriptions for every key page
2. Schema Markup (Profile Schema)
<!-- PROFILE SCHEMA -->
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "ProfilePage",
"dateCreated": "2024-01-01T12:34:00-05:00",
"dateModified": "2024-01-01T14:53:00-05:00",
"mainEntity": {
"@type": "Person",
"name": "Harshit Kumar",
"alternateName": "Harshit Kumar SEO Specialist",
"description": "Harshit Kumar: A dedicated SEO specialist & freelance professional with over 5 years of hands-on experience.",
"image": "https://kumarharshit.in/wp-content/uploads/2023/11/Harshit-Kumar-SEO-Specialist-2-1.png",
"sameAs": [
"https://www.linkedin.com/in/its-harshitk/",
"https://scholar.google.co.in/citations?user=W4dVnRIAAAAJ&hl=en",
"https://facebook.com/itsHarshitK",
"https://twitter.com/its_HarshitK",
"https://instagram.com/its_HarshitK",
"https://youtube.com/@kumarHarshitSEO"
]
}
}
</script>3. High-Quality Backlinks
The site earned diverse, high-quality backlinks through a balanced mix of:
🔹 Profile Submissions
🔹 Press Releases
🔹 Guest & Authority Posts
🔹 Personal Brand Aggregators
and many more..
4. Technical SEO Enhancements
- Optimized site structure, internal linking (especially between service pages and blogs)
- Clean URL structure
- Fast page speed and mobile optimization
- Structured navigation and updated XML sitemap
- About page and author info boosted trust signals
Between April 1st–30th, 2024:
- Total GSC Impressions: 1,566
- Clicks: 23
Between June 1st–26th, 2025:
- Total Impressions: 24,304 (+1452% Growth)
- Clicks: 88 (+282% Growth)
Receiving traffic directly from ChatGPT
Additional AI & SERP Visibility Achieved (PROOF):
Featured in ChatGPT Answers
Visible in Google AI Overview
Ranking in X Grok for keyword: “Who is Harshit Kumar SEO”
Traditional Google SERP Visibility (Name-Based & SEO-Based Queries)
Conclusion & Learnings This case study proves that with the right combination of:
- Strong on-page content
- Profile-driven backlink strategy
- Rich schema markup
- Technical precision
… even a personal brand website can dominate not just in SERPs, but also in next-gen AI search platforms. The key takeaway is not just about SEO for keywords — but about optimizing for visibility across multiple search systems.
👉 If you’re looking to achieve similar results, explore Harshit Kumar’s Pay Later & Monthly SEO Services at KumarHarshit.in — proven, transparent, and performance-focused.
📞 Contact Harshit Kumar
📧 Email: Info@KumarHarshit.in
📱 WhatsApp: +919318396439
🌐 Website: www.kumarharshit.in
🔗 LinkedIn: linkedin.com/in/its-harshitk
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