Following the launch of the Query Groups filter last month, Google has now added another advanced segmentation tool inside Search Console’s Performance Report — the Branded Queries Filter. This update, announced officially on November 20, 2025, allows AI SEO specialists …

Google Adds “Branded Queries Filter” in Search Console — New Way to Segment Brand vs Non-Brand Traffic Read more »

On November 19, 2025, Google quietly announced an update:they have removed the “Follow” feature from Google Discover, and therefore deleted all related documentation from their official Search guidelines. While the announcement sounds technical, the impact is actually very small — …

Google Removes “Follow” Feature From Discover: What This Update Really Means (Nov 19, 2025) Read more »

Google has officially rolled out Custom Chart Annotations inside the Search Console Performance reports, giving SEO professionals the ability to add their own contextual notes directly on performance charts. This feature was launched globally on November 17, 2025, and is …

Google Adds Custom Chart Annotations to Search Console — A Game-Changer for SEO Tracking Read more »

What Google announced today (short summary) Google expanded how merchants can provide shipping and returns information to Google. Merchants can now: Google explicitly states that Search Console settings take precedence over structured data, and the Search Console “Shipping and returns” …

More ways to share your shipping and returns policies with Google — what changed and how to implement it Read more »

Search Engine Optimization (SEO) has always evolved alongside technology. In 2026, that evolution accelerated dramatically with the arrival of GPT-5, a model developed by OpenAI that represents a major leap in context handling, factual grounding, and multi-modal reasoning.While GPT-5 enables …

GPT-5 SEO Prompting vs Traditional SEO Platforms — The 2026 Perspective Read more »

Google has quietly rolled out a new user-triggered fetcher named Google-CWS, aimed at improving how the Chrome Web Store accesses and verifies external URLs linked to extensions and themes. According to Google’s official documentation, the new fetcher uses the User-Agent …

Google Adds “Google-CWS” Fetcher for Chrome Web Store URLs: November 3, 2025 Update Read more »