A snippet is the descriptive summary displayed in Google Search and other properties, like Google News. Google primarily uses page content to automatically generate the snippet but may also use the meta description element if it better describes the page. …
Improving Search Visibility: Controlling Snippets in Search Results Read more »
Google Search’s reviews system aims to improve the quality and relevance of review content displayed in search results. This system focuses on rewarding high-quality reviews that provide insightful analysis and original research, written by experts or enthusiasts who possess a …
Google Search Reviews System: February 2023 Product Reviews Update Read more »
Launched by Google in October 2020, the Passage Indexing Update introduced a significant change to the way Google indexes and ranks content, enabling more granular indexing of individual passages within a webpage. This update aims to provide more precise and …
Google Passage Indexing Update: More Granular Content Indexing Read more »
Google’s Broad Core Algorithm Updates are routine updates that occur several times a year, designed to enhance the overall quality and relevance of search results. Unlike specific updates that target particular aspects of the search algorithm, these broad core updates …
Google Broad Core Algorithm Updates: Regular Search Algorithm Tweaks Read more »
The Medic Update, launched by Google in August 2018, had a significant impact on Your Money or Your Life (YMYL) websites, focusing on Expertise, Authoritativeness, and Trustworthiness (E-A-T). This update aimed to ensure that high-quality, reliable, and authoritative content ranks …
Medic Update: Emphasizing E-A-T for YMYL Websites Read more »
When Was It Launched? Google introduced Mobile-First Indexing in March 2018. This significant update indicates a shift in Google’s indexing and ranking systems to primarily use the mobile version of a website’s content for indexing and ranking. What Changes Did …
Mobile-First Indexing: Prioritizing Mobile-Friendly Websites in Search Read more »
Apple has recently issued a series of high-confidence alerts to inform and assist users who may have been targeted by exceptionally sophisticated mercenary spyware attacks. These attacks are notably more complex and expensive than typical cybercriminal activity due to the …
Apple’s Warning on Sophisticated Mercenary Spyware Attacks & Protection Measures Read more »
In May 2021, Google introduced the Page Experience Update, focusing on Core Web Vitals as a pivotal ranking factor in Google Search. This significant update emphasizes the importance of user experience and aims to provide users with search results that …
In the ever-evolving landscape of search engine optimization (SEO), Google continually updates its algorithms to ensure the delivery of high-quality, relevant, and trustworthy content to users. One such pivotal update that has garnered significant attention in the SEO community is …
Google E-A-T Update: Expertise, Authoritativeness, and Trustworthiness in Search Read more »
In the realm of search engine optimization (SEO), Google’s algorithm updates are pivotal moments that shape the strategies and approaches of digital marketers and website owners. One such significant update that has profoundly impacted search results and the way Google …
Google BERT Update: Search with Natural Language Processing Read more »