Google Removes Support for 7 Structured Data Types (12th June 2025 Update)
🔍 What Changed?
On June 12, 2025, Google announced a major update to simplify the visual presentation of search results. As part of this update, seven structured data types will no longer generate rich results in Google Search.
While you can still use these schema types on your site, Google Search will no longer display any enhanced snippets or visual elements from them.
🧾 Structured Data Types No Longer Supported for Rich Results
| Schema Type | Description |
|---|---|
| BookAction | Allowed users to preview or purchase books directly from results |
| Course | Displayed course provider info, start dates, and duration |
| ClaimReview | Highlighted fact-check verdicts (often used by news publishers) |
| EstimatedSalary | Offered salary ranges for job postings |
| LearningVideo | Helped show educational videos with learning context |
| SpecialAnnouncement | Used during COVID-19 and other public safety events |
| VehicleListing | Showcased new/used cars with specs and dealer info |
🧠 None of these structured data types will trigger rich results going forward.
📢 Google’s Official Statement
“We periodically evaluate the usefulness of structured data types and remove support for those with low value or limited adoption in Search results.”
This means these types were either underused or no longer relevant due to UI simplification, user engagement patterns, or low demand from publishers.
🎯 Why It Matters
This update affects visual presentation only — your content’s ranking is not impacted.
| What’s affected? | ✅ |
|---|---|
| Rich snippets & result enhancements | ✔️ Removed |
| Structured data markup usage | ✔️ Still allowed |
| Google Search rankings | ❌ Not impacted |
| Google Search Console reports | ❌ No longer track these types |
🔗 Related Topics:
- Google’s AI Overview Update (May 2025)
- Structured Data for Voice & Visual SEO
- Image Metadata for SEO
- Latest Google Algorithm Updates
SEO Implications & What Website Owners Should Do Now
⚠️ What This Means for SEO
Although Google has removed rich results support for 7 structured data types, your site:
- Will not lose rankings
- Will still be indexed
- Can continue using the schema for internal tools or third-party platforms
However, if your website relied on these types for visual prominence, click-through rate (CTR) may decline slightly — especially for platforms like:
- Publishers using
ClaimReviewfor fact-checks - Job boards using
EstimatedSalary - eLearning platforms using
CourseorLearningVideo - Vehicle dealers using
VehicleListing
🔎 What You Can Still Do
✅ 1. Keep Structured Data for Internal Use
Even if Google Search drops support, schema types like Course, Book, or ClaimReview can still benefit:
- On-site search engines (Algolia, Meilisearch, etc.)
- AI models (ChatGPT, Gemini, Perplexity) that parse your HTML
- Social platforms that read Open Graph / schema.org for rich cards
- Voice assistants still recognize valid schema
🔁 2. Replace with Still-Supported Structured Data (Where Applicable)
| Deprecated | Alternative |
|---|---|
ClaimReview | Use Article with author, datePublished, citation |
Course | Use Event (for workshops/webinars), HowTo, or FAQPage |
LearningVideo | Use VideoObject with educationalAlignment instead |
SpecialAnnouncement | Use WebPage or Breadcrumb with clear meta |
EstimatedSalary | Focus on strong JobPosting markup |
VehicleListing | Use Product + Offer (though not as detailed) |
Google is nudging site owners to simplify and use core structured data types that serve multiple verticals.
🔗 Related Topics
- How to Add Merchant Structured Data (with Offers)
- Best On-Page SEO Strategies
- Schema for Certifications, Pricing & Loyalty
- Using Google Search Console & Analytics Data
🧠 Pro Tip: Focus on What Still Works
Google continues to support the following high-impact schema types:
| Still Supported | Description |
|---|---|
Product, Offer | Core of eCommerce SEO |
FAQPage, HowTo | Great for knowledge-based SEO |
Review, AggregateRating | Still triggers rich snippets |
Organization, Breadcrumb | Foundational for branding + structure |
VideoObject, Article | Critical for content SEO + discovery |
LocalBusiness, Event | Excellent for geo-targeted SEO |
Final SEO Checklist, Summary & Meta Details
✅ SEO Checklist – Structured Data Cleanup (Post-Update 2025)
| Task | Status |
|---|---|
| Audit structured data using Rich Results Test | |
Remove reliance on deprecated types: BookAction, Course, ClaimReview, etc. | |
Replace deprecated types with active schema (Article, Product, VideoObject, etc.) | |
| Ensure all markup is still valid (even if not shown in Search) | |
| Update internal documentation or CMS plugins if tied to deprecated schema | |
| Re-test in Search Console URL Inspection | |
| Reorganize blog/product content to match new Search behavior | |
| Leverage remaining rich result types (FAQ, Review, Product) | |
| Monitor changes in CTR or impressions via GSC Performance Reports |
🧠 Key Takeaways
- Google no longer supports 7 structured data types in Search results
- No ranking penalties — this is a visual/UI change
- You can continue using the schema, but it won’t enhance listings
- Focus now shifts to durable, evergreen markup: Product, Offer, FAQ, Video, and Organization
- AI-powered Search and Shopping results still value well-structured content
Leave a Reply