Enhanced Support for Organization-Level Return Policies
Return policies are a key consideration for online shoppers, influencing their purchasing decisions. Last year, Google introduced structured data support for return policies at the individual product level. Today, They’re excited to announce that they are expanding this functionality to include return policies at the organization level. This new feature allows you to specify a general return policy for your entire business, rather than creating a separate policy for each product.
Benefits of Organization-Level Return Policies
By adopting organization-level return policies, you can streamline your Product structured data markup. This not only simplifies the management of your return policy information but also consolidates it into a single location. Furthermore, having a general return policy can enhance its visibility across various search results, including knowledge panels and brand profiles, in addition to standard product search results.
Implementation Details
For businesses without a Merchant Center account, adding an organization-level return policy to your structured data is especially important. If you already have a Merchant Center account, Google recommend defining your return policy there to take advantage of its comprehensive features.
To ensure your organization-level return policy markup is correctly implemented, you can use the Rich Results Test. This tool allows you to submit a page URL or a code snippet to verify the validity of your structured data.
Recommendations for Business Types
If your business is an online store or a local business, consider using one of the Online Store or Local Business subtypes of Organization for optimal results.
Conclusion
Google believe that this new feature will simplify the process of adding and managing return policies for your business and improve their visibility across Google’s shopping experiences. Should you have any questions or need assistance, please reach out to us through the Google Search Central Community, Twitter, or LinkedIn.
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