Bringing Store Ratings to More Countries

When shopping online, customer feedback plays a significant role in helping buyers decide where to make a purchase. Store reviews offer additional confidence by providing insights into factors such as product quality, shipping experiences, customer service, and return policies—all of which can influence a potential buyer’s decision.

Google’s Store Ratings have been assisting US-based merchants in highlighting positive customer experiences directly within search results. Now, these ratings are being expanded to shopping searches conducted in English within Australia, Canada, India, and the United Kingdom.

How Store Ratings Appear in Search Results

Store ratings are visible within shopping search results, such as when users look for a product category like “Summer dress.” By clicking on a store’s rating, shoppers can see more detailed information about the business, including reviews, shipping details, and return policies. This transparency helps customers make informed purchasing choices.

How Merchants Can Enable Store Ratings

For merchants serving these countries, store ratings can be enabled through the free Google Customer Reviews program or by gathering reviews from various independent review websites. If merchants are already using these services, their results are automatically eligible to display with a store rating in relevant searches.