Education Q&A (Quiz, Question, and Answer) Structured Data Guide
Flashcard pages can enhance search visibility through Education Q&A structured data. This markup enables content to be displayed in Google’s Q&A carousel, as well as through Google Assistant and Google Lens for educational queries.
✅ Eligible Page Types for Education Q&A Carousel
- Flashcard Page
Pages displaying a question on one side and answer on the reverse. - Single Q&A Page
Contains a single question with user-submitted answers. UseQAPagemarkup for these.
❌ Pages with multiple choice or checkbox questions?
Use Practice Problems structured data instead. These are currently not eligible for the Q&A carousel.
🌍 Feature Availability
| Language | Regions |
|---|---|
| English | All regions where Google Search works |
| Portuguese | All regions |
| Spanish | Mexico |
| Vietnamese | All regions |
💡 Example Search Queries That Trigger Q&A Carousel
- “The measure of three angles of a quadrilateral are 80 90 and 103 degrees”
- “The ratio of surface energy to surface area is”
🔧 How to Add Education Q&A Structured Data
Step 1: Add Required Properties
- Use
Quizas the root type. - Add at least one
QuestioninsidehasPart. - Each
Questionmust include:texteduQuestionType(onlyFlashcardis valid)acceptedAnswer
Step 2: Insert on the Most Relevant Page
- Place structured data on the leaf page that contains the actual questions.
- Don’t add markup to overview or listing pages.
Step 3: Follow Guidelines
- Ensure all questions are visible on the page (not hidden in PDFs or data files).
- Use only
Flashcardas the value foreduQuestionType.
Step 4: Validate
Use the Rich Results Test to check for:
- ✅ Valid syntax
- ⚠️ Warnings (optional but recommended to fix)
Step 5: Deploy
- Submit the page using the URL Inspection Tool in Google Search Console.
- Make sure pages are indexable (not blocked by
robots.txt,noindex, or login walls).
Step 6: Monitor
- Use Search Console > Rich Results Report for performance tracking.
📘 Example Markup: Education Q&A Structured Data
htmlCopyEdit<html>
<head>
<title>Cell Transport</title>
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Quiz",
"about": {
"@type": "Thing",
"name": "Cell Transport"
},
"educationalAlignment": [
{
"@type": "AlignmentObject",
"alignmentType": "educationalSubject",
"targetName": "Biology"
}
],
"hasPart": [
{
"@context": "https://schema.org/",
"@type": "Question",
"eduQuestionType": "Flashcard",
"text": "This is some fact about receptor molecules.",
"acceptedAnswer": {
"@type": "Answer",
"text": "receptor molecules"
}
},
{
"@context": "https://schema.org/",
"@type": "Question",
"eduQuestionType": "Flashcard",
"text": "This is some fact about the cell membrane.",
"acceptedAnswer": {
"@type": "Answer",
"text": "cell membrane"
}
}
]
}
</script>
</head>
</html>
📏 Guidelines Summary
✅ Technical Guidelines
- Use
eduQuestionType: "Flashcard"only. - Questions must be immediately visible on the page.
- Add structured data to the most specific page, not category/index pages.
✅ Content Guidelines
- Pages must contain educational content.
- Must include at least one question-answer pair.
- Content should be accurate and pedagogically sound.
- You are responsible for quality and relevance.
📋 Full Property Breakdown
🧩 Quiz Properties
| Property | Type | Required | Notes |
|---|---|---|---|
hasPart | Question | ✅ | Each flashcard is a Question inside hasPart |
about | Thing | ✅ | Topic or subject name of the quiz |
educationalAlignment | AlignmentObject | ⚠️ | Optional but recommended for subject/grade alignment |
Example:
jsonCopyEdit{
"@type": "Quiz",
"about": {
"@type": "Thing",
"name": "Cell Transport"
},
"educationalAlignment": [
{
"@type": "AlignmentObject",
"alignmentType": "educationalSubject",
"targetName": "Biology"
},
{
"@type": "AlignmentObject",
"alignmentType": "educationalLevel",
"targetName": "Grade 7"
}
]
}
🧠 Question Properties
| Property | Type | Required | Description |
|---|---|---|---|
text | Text | ✅ | The question or prompt on the flashcard |
eduQuestionType | Text | ✅ | Must be "Flashcard" |
acceptedAnswer | Answer | ✅ | Must have one, and only one, correct answer |
Example:
jsonCopyEdit{
"@type": "Question",
"eduQuestionType": "Flashcard",
"text": "What is the name of the outer layer of a cell?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cell membrane"
}
}
📊 Search Console Tips
| Use Case | Action |
|---|---|
| First-time deployment | Check Rich Result status report |
| New template rollout | Inspect for markup changes |
| Drop in performance | Use Performance Report & API |
🛠️ Troubleshooting Tips
- Use Rich Results Test for validation
- Pages behind login,
noindex, or blocked byrobots.txtwon’t work - Avoid spammy content or markup
- Allow time (a few days) for re-indexing
- Monitor regularly in Search Console
✅ Summary
- Use
Quiz+Question+Answerfor flashcard pages - Only
Flashcardis valid foreduQuestionType - Use schema.org properties supported by Google
- Follow all technical, content, and general guidelines
- Validate with Rich Results Test
- Track performance in Google Search Console
About the Author
Harshit Kumar is an SEO specialist and technical content strategist with over 5+ years of experience helping educational and e‑learning websites maximize their visibility. He’s passionate about leveraging structured data to enhance search experiences and has guided dozens of clients through rich result implementations. When he’s not optimizing schema markup, Harshit enjoys creating interactive learning tools and staying active in SEO communities.
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