Google Passage Indexing Update: More Granular Content Indexing
Launched by Google in October 2020, the Passage Indexing Update introduced a significant change to the way Google indexes and ranks content, enabling more granular indexing of individual passages within a webpage. This update aims to provide more precise and relevant search results by focusing on specific sections of content within a webpage that directly answer users’ queries, even if the overall page may not be highly relevant.
What Is the Passage Indexing Update?
The Passage Indexing Update is a significant change to Google’s indexing process, allowing Google to index and rank specific passages within a webpage rather than just the entire page. This update aims to provide more accurate and relevant search results by focusing on the most relevant sections of content that directly answer users’ queries, especially for complex and detailed topics.
Impact on SEO Practices
The Passage Indexing Update has reshaped SEO practices to focus on more granular content indexing:
On-Page SEO:
- Optimize Individual Passages: Ensure that each passage within a webpage is clear, concise, and directly answers users’ queries to improve visibility and ranking for specific search queries.
- Quality and Relevance: Focus on creating high-quality, relevant, and comprehensive content that satisfies user intent and provides value to the audience.
Off-Page SEO:
- Natural Backlink Profile: Build a natural and diverse backlink profile with high-quality and relevant backlinks from authoritative and reputable sources within the industry.
- Online Reputation Management: Monitor and manage online reviews, feedback, and mentions to maintain a positive online reputation and enhance trust and credibility.
Why Did Google Make It?
Google introduced the Passage Indexing Update to enhance the accuracy and relevance of search results by focusing on specific sections of content within a webpage that directly answer users’ queries. This update aims to provide users with more precise and relevant search results, especially for complex and detailed topics where the overall page may not be highly relevant.
Conclusion
The Passage Indexing Update, launched by Google in October 2020, introduces more granular indexing of individual passages within a webpage to provide more accurate and relevant search results. Adapting to this update by optimizing individual passages, focusing on quality and relevance, and building a natural backlink profile is essential for businesses and SEO professionals to maintain and improve their visibility, rankings, and overall performance in search results.
Leave a Reply